Building Long-Term Client Relationships in a Competitive Sales Environment
In my more than 30 years in the marketing industry, I have learned that the foundation of any successful sales career is trust. In a competitive sales environment, it can be tempting to focus solely on closing deals quickly. While short-term wins are important, long-term success depends on building and nurturing relationships with clients. Strong […]
Innovative Marketing Solutions: How Print and Digital Strategies Can Work Together
In my 30-plus years in the marketing industry, I have seen firsthand how marketing has evolved. When I started in sales, print was the backbone of most marketing campaigns. Brochures, direct mail, and physical catalogs were the primary tools businesses used to connect with clients. Over the years, digital marketing emerged and transformed the way […]